Rural Marketing Strategy
Understanding rural consumers, channels, local behaviour and practical campaign execution.
PRACTITIONER. STORYTELLER. SPEAKER.
Understanding rural India.
Sharing what works.
I'm Prasad Mestry — a rural marketing expert and industry speaker bringing over 15 years of field experience across agriculture, AgTech, FMCG and bioenergy into meaningful conversations.
15+Years of experience
4Industry perspectives
IndiaOn-ground insights
“The best rural insights begin by listening.”
01 / ABOUT
Beyond the boardroom.
Closer to the ground.
My work has taken me from agricultural equipment and agri-input marketing to rural digital platforms, large-scale consumer campaigns and biomass supply chains.
Along the way, I've worked with farmers, entrepreneurs, field teams and businesses to understand a simple truth: rural India is not one market, and meaningful engagement begins with local realities.
Today, I bring these experiences into conversations with students, educators, marketers and industry professionals—connecting real-world practice with emerging opportunities.
Connect on LinkedIn ↗02 / AREAS OF EXPERTISE
Where field experience
meets fresh thinking.
Farmer Engagement
Building trust, farmer communication programmes and field-led outreach at scale.
AgTech & Rural Digital
Digital adoption, agri-input e-commerce and technology designed around rural realities.
FMCG in Rural India
Brand activation and consumer engagement beyond metropolitan markets.
Bioenergy & Circular Economy
Biomass aggregation, crop-residue value chains and rural enterprise opportunities.
Field Operations & Teams
Turning strategies into execution through partnerships, local networks and on-ground teams.
03 / PROFESSIONAL JOURNEY
A career built across
different rural realities.
Foundation
Agricultural engineering & field sales
Learning directly from farmers, products and rural distribution.
Expansion
Agri-inputs, digital marketing & AgTech
Exploring how technology and communication can better serve agricultural communities.
New perspective
Rural FMCG campaigns at WPP Media
Working on rural consumer campaigns for leading brands.
Today
Rural business development at BiofuelCircle
Connecting agricultural residues, local entrepreneurs and bioenergy supply chains.
Career highlights are intentionally summarised; a detailed CV can be added later.
04 / MOMENTS FROM THE FIELD
Learning from the ground.
From farmer conversations and field campaigns to classrooms and industry discussions, these are the experiences that shape my perspective.
05 / SPEAKING & KNOWLEDGE SHARING
Real stories.
Useful lessons.
My sessions draw on field experience—not just textbook frameworks—to help audiences understand how rural markets operate and where the next opportunities lie.
Invite me to speak ↗Topics I speak about
- Rural Marketing Beyond the Textbook
- Understanding Farmers as Customers and Partners
- Digital Adoption & Agri-Input E-commerce
- Rural FMCG Campaigns: From Strategy to Execution
- Biomass, Bioenergy & Emerging Rural Opportunities
- Careers and Skills for the Next Generation of Marketers
Past knowledge-sharing engagements include FLAME University, Welingkar WeTube, PBS Nigdi, IBMR and Shiksha.com.
06 / FIELD NOTES
Ideas worth sharing.
I believe the most useful insights often come from ordinary conversations in villages, fields, markets and classrooms. I share observations on rural marketing, farmer engagement, technology and changing business opportunities.
Read my insights on LinkedIn ↗07 / CONNECT
Let's start a
meaningful conversation.
Planning a guest lecture, panel discussion, industry event or collaboration around rural India? I'd love to hear from you.
For speaking enquiries, please reach out through LinkedIn. A public email contact can be added later.